Be Known for the Good Swag
If you have ever been in the market for promotional items, you know that it can be a daunting task; a promotional item should be more than just swag – it should be a strategy. What do you want a promo...
View ArticleMy Top 5 Practical Jokes for the Office
It’s Friday! And what better way to send off the work week than with a few practical jokes. These ideas can also give you the weekend to come up with great revenge tactics if you’re on the receiving...
View ArticleRaising Steve Jobs
Do you ever wonder if Steve Jobs’ mom let him watch TV before he did his homework? Or did Mark Zuckerberg’s dad ever let him eat popsicles for dinner? When you become a parent you don’t necessarily...
View ArticleGoodreads: The Last Place You Thought to Generate Leads Online
From Goodreads… to Good Leads Goodreads is a book-lover’s social network that allows people to connect and discuss the books they love. It allows members to set up a profile and review the books...
View ArticleShould Your Brand Be on Pinterest?
In my opinion social media can be a little like technology. Just when you think you have it mastered, “they” change it all up again. So you are on Facebook and have managed to conquer your new page...
View ArticleSmall Business Content Is Just More Interesting
An ode to the heroes of the long tail in content publishing. It’s time to recognize the small businesses and independent marketers who publish unique and interesting content every day. The kind of...
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5 Simple Rules for Choosing Fonts
Using fonts for your business in any print materials (such as newspaper ads, in-store print outs, memos, etc) or for the web, might seem like a pretty easy job, but think again. Unless you know a thing...
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Dear Client: Your Content Is Key To Great Marketing
So you want an amazing website. You want all the professional bells and whistles, the sleek design, and the clever taglines that make a website admirable. While all these are important, there’s one...
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4 Steps to an Effective Ad
Ads. We hate them, we avoid them, we ignore them. Yet for some reason, we still believe they’re an effective way of getting new customers. So how does a business advertise its services these days? I...
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Finding Inspiration: DesignThinkers Conference 2016
Like any other profession, a marketing team is composed of a variety of individuals. Each of us is skilled at something unique, and when put together with the skills of others, we create a strong team....
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